|
Click the icons
to learn more
|
|
|
|
|
|
|
|
|
|
|
|
Every generation is blessed with those few exceptional individuals whose vision defines the issues of importance, and who design the paradigms under which the population will operate. Dr. Peter T. Pugliese is one of those individuals, let us tell you why.
Our youth-oriented society experienced a shockwave in the 90’s as the population swell began reaching middle age. The shock waves have yet to settle, with marketers and researchers and every conceivable business scrambling to get or keep those Baby Boom dollars. This same group of people has recently been dubbed “The Botox Generation”.
The early part of the aging crisis brought pioneers into a field called “Anti-Aging”, researchers who sought to alleviate the discomforts of an aging face and body for the 90 million Americans alone who were facing life changes like menopause. Marketers also rushed to meet the needs of these people, or at least to tell a story that would seem to be the answer to avoiding aging. Celebrity physicians rose to acclaim made millions of dollars endorsing “miracle” products which ranged from foods to skin creams to exercise techniques and yet, we continue to age!
|
|
Click to purchase this book
|
|
|
Watching all of this go on, Dr. Pugliese realized that “anti-aging” was not the proper descriptive of the field of study required to meet the needs of this generation. “Anti” by definition is negative—in a physical sense, if one is not aging, one is dead! For the first time, we have a population of people who have fifty years behind them, and conceivably, fifty years ahead of them. Dr. Peter Pugliese prefers to view the steps necessary for the successful transition through all of life’s phases as Planned Aging” TM.
In addition to changing the language by which aging is defined, Dr. Pugliese has also boldly created an entirely new classification of skin typing. Recognizing that the old “dry/normal/oily” model was born of marketing in the 1960’s rather than physiology in this millennium, Dr. Pugliese’s classification of skin by hormonal Isotypes has given practitioners a superior tool by which to gain insight into caring for the aging patient/client. This revolutionary concept, along with the basics of a protocol implementing a Planned Aging care program, was introduced to the professions of esthetics, plastic surgery and dermatology with the 2005 release of the textbook, Advanced Professional Skin Care, Medical Edition, by Peter T. Pugliese, M.D.
These issues are discussed in Chapter 10. Click here to view the sample chapter on this website.
The global acceptance of this book, written after many requests from high level educators, is now the standard education text for the state-by-state trend toward second tier licensing, in Master Esthetics courses in the US.
In the international realm, translations are underway for release in 2007 in Spanish, Norwegian, Russian, French, Korean and Chinese. Additional languages will be introduced and teaching materials to accompany the text are also in development.
We invite you to tour our website and learn about the tools, techniques, products and education that have made Dr. Pugliese the most influential researcher for the 2000’s and beyond.
|
|
|
|
|
|
|
Visit the Dr. Pugliese Store
|
read the table of contents
|
contact us
|
Dr. Pugliese articles
|
|
| |
|
| |
|
©2006, 2007
Dr. Peter T. Pugliese
|
| |
|
| |
|
|