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It wasn't supposed to happen. Members of the "never trust anyone over 30" generation are now solidly beyond that milestone, and confronting evidence of their own looming mortality, most frequently when they encounter a mirror.
Dr. Peter Pugliese of Reading did his part to help create the baby boom. Through his long devotion to skin care research, he has been providing solutions to the problems that boomers encounter as they age. His work in skin care has earned him international recognition as an authority on aging and skin care.
As a product development consultant, his discoveries have influenced decisions of major cosmetic companies and pharmaceutical companies all over the world. His 1990 textbook, "Advanced Personal Skin Care," has become the industry standard for skin-care practitioners.
Dr. Pugliese entered private practice in 1958. In 1978, he left family medicine to establish his laboratory. He has spent the time since then investigating the mechanisms of aging skin and evaluating the biological efficacy of skin care products, while producing state of the art lotions and creams for skin care. He is a product development consultant, and his discoveries have influenced the decisions of major cosmetic and pharmaceutical companies worldwide. Circadia is the next expression of his services, as he applies his discoveries to individuals and also corporate clients.
Dr. Pugliese has begun to reduce his personal schedule in favor of some leisure time, and his daughter, Patti Pugliese Rentschler, a certified boomer, has assumed a more visible role as company spokesperson.
The family has recently opened a downtown Reading facility, the Circadia Skin Care Institute, at 645 Penn St. It's an oasis of calm for downtown office workers and others who seek a bit of relief from workday stress. But Rentschler says she plans so much more
Skin as a roadmap
Dr. Pugliese's research has shown that skin can be a roadmap that reflects a person's prior lifestyle. Likewise, taking a total approach to caring for one's body in its later years can begin with skin care and proceed from there.
A visit to the institute would begin with an initial consultation, followed by a comprehensive evaluation of the skin, including ultrasound testing, which will reveal the price the patient has paid for past abuses. The institute has two rooms set up for relaxing massages and topical applications, complete with subdued lighting, calming music, and relaxing aromatherapy.
"Massage isn't a luxury, it's a powerful therapeutic tool," Rentschler comments. "It stimulates various epidermal growth factors, but it also stimulates the immune system."
There is also a seminar room, and Cir cadia plans to conduct "Planned Aging" seminars, beginning in June.
"We are a nation of planners," Rentschler says. "We plan weddings, parenthood, retirement. Why not aging ?"
Planning for aging
Associated doctors, plastic surgeons and other practitioners will be brought in to conduct individual segments of the seminars, and the presentations will be followed by individual consultations in the private offices at the institute. The program will include plastic surgeons, personal trainers, cosmetic dentists, an astrological psychologist, image consultants, makeup artists, OB-GYNs, and Dr. Pugliese.
"This should be a great time-saver," Rentschler says. "Now, folks have to take an afternoon off to see this doctor, and another afternoon to see that one. This way, all the experts are here and available in one session." A long-term health program can be worked out for each individual with the practitioners of their choice.
Who knew that skin care was so important? Who knew that healthy skin added so much value to life?
Rentschler is someone who knows, and after a short while with her, you begin to wonder how you survived this long on your own, and you'll become amazed at the cause-and-effect aspects of how skin health interacts with your overall wellbeing.
Rentschler says, "The skin is a diagnostic tool. To the trained eye, it reflects the overall health of the individual."
Minimizing stress
One of the best ways to care for your skin is to minimize stress. (The mind and body benefit, too).
The institute is developing programs· for corporate clients to foster stress reduction for employees. Rentschler sees this as one of the growing areas of Circadia's services to corporate clients.
Rentschler advises that anyone who is considering plastic surgery could benefit from a consultation before the procedure.
"If you can make your skin as healthy as it can be before the operation, you'll heal more quickly, and the results will be much better," she says. Pre- and postoperative care is one of the specialties of the institute.
According to Rentschler, the institute is positioning itself as an entity that springboards beyond good skin care, and offers services that exceed the scope of a typical spa-type of operation. Baby boomers and others who consult with Circadia position themselves for the next phase of their lives. They take a proactive approach that enables them to extract the most benefit from the changes that take place within as they mature.
Stress is bad for skin and for the economy!
Patti Pugliese Rentchler says that work-related stress creates a $300 billion loss to the American economy.
She cites sick leave, lost and decreased productivity, work accidents, training expenses in replacing lost employees, direct and indirect medical expenses, and employee compensation. She says these losses are greater than the net profit of the top 500 U.S. corporations. Consider that:
Stress is believed to trigger some 70 percent of doctor visits, and 85 percent of serious illnesses. Some 80 percent of illnesses leading to hospital stays had origins relating to stress.
Stress at work provides a serious risk of litigation for all employers and organizations, carrying significant liabilities for damages, bad publicity and loss of reputation.
Dealing with stress related-claims consumes significant amounts of management time. One study showed that up to 40 percent of workers described their jobs as very stressful.
Stress contributes to heart disease; it causes hypertension and high blood pressure and impairs the immune system.
Stress is also linked to strokes, irritable bowel syndrome; ulcers, diabetes, muscle and joint pain; miscarriage; allergies, alopecia, and even premature tooth loss.
Stress reduces brain functioning, including memory, concentration, and learning, all of which are central to good performance' work.
The International Labor Organization estimates that work related stress is responsible for a 10 percent loss from the gross domestic product of a country.
In the U.S., over 10 million employees have sick leave each day because of health problems caused by work related stress up to half of all days off in the U.S. A three-year study by a large corporation concluded that 60 percent of their absenteeism was caused by stress related to work.
Rentschler adds that studies prove that removing stress improves specific aspects of health: stress management reduces the risk of heart attacks by up to 75 percent among people with heart disease. Stress management techniques combined with methods for coping with anger contributes to a reduction of high blood pressure.
For chronic tension headache sufferers, stress management techniques increase the effectiveness of prescribed drugs and after six months actually equaled the effectiveness of anti-depressants. |
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©2006, 2007
Dr. Peter T. Pugliese
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