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Bachelors of Berks County, there's an attractive woman waiting for you.
You'll see her in a bar one night. The two of you will exchange looks and maybe a smile.
You'll approach her and try your latest (and lamest) pickup line. Or you'll offer to buy her a drink.
And you might find you'll have to compete with other guys for her attention.
But you just won't be able to stay away.
If you can't get her phone number, don't worry. You might meet someone just like her in the same place the next night - her twin sister.
Whichever one you meet, you'll be an unwitting participant in a research study being conducted by a Berks County cosmetics manufacturer.
Pugliese and Associates, Muhlenberg Township, is testing the effectiveness of a product called Entice, a pheromone designed to enhance the user's attractiveness to the opposite sex.
Entice is made in Muhlenberg Township by Hawkeye-Jensen Specialty Topicals Inc., the manufacturing affiliate of Pugliese and Associates.
Dr. Peter T. Pugliese, company president and an inventor of the product, is in charge of the study.
Pheromones are natural chemical substances that many mammals and insects secrete and use to communicate with one another. They may signal the willingness to mate or hostility or friendliness.
"Pheromones are very potent," Pugliese said. "Just one molecule of a moth pheromone is enough to attract another moth within a mile radius."
Humans produce pheromones in the armpits and the groin. They are generated by the buildup of bacteria caused by sweat and detected in the nasal passages through two small pits called the vomeronasal organ, Pugliese said.
Although this organ is much less developed in humans than in other mammals, it can detect and react to pheromones, he said.
To test the attractive potency of Entice, Pugliese is using young, attractive, single identical twin women 21 to 30 years old.
His experiment is fairly simple. A single test will be done over two nights.
The purpose is to determine if more men approach the woman who is wearing Entice than the one who is not.
Like perfume, Entice is applied to the wrists or behind the ears. Pugliese also recommends a small amount under the nose.
One of the sisters - who might or might not be wearing the pheromone - will be sent into a bar or club alone.
A laboratory technician will observe her from a distance and she will be secretly videotaped.
Over the course of the evening, the technician will count how many men approach her and record the results."
The next night the other sister repeats the process.
One of the sisters will be wearing a placebo, a substance that does not contain any pheromones. But neither one will know who is actually wearing Entice.
Twins must be used to establish a control group, Pugliese said. Since the girls look the same, it strengthens the case if more men approach the sister who is wearing the pheromone. The sisters will use the same name - but not their real names - when they encounter interested guys. They will not dress alike.
Pugliese will not be present during the tests and will not see any of the results until the entire study is completed.
Pugliese plans to publish a scientific report about the project and share the results with a New Jersey cosmetics company he hopes will market the product.
"Entice is a very complicated product to make," Pugliese said. "One batch takes about three months."
Pheromones are touted by some companies and on hundreds of Web sites as a sure-fire way make men or women instantly attracted to the user and sexually aroused, but Pugliese said they are not aphrodisiacs or love potions.
"Pheromones do not stimulate actual sexual arousal," Pugliese said. "They stimulate an attractive response. Because the cosmetic industry is basically unregulated, there is no way to tell if you are getting actual pheromones in these other products."
Pugliese said Entice is a genetically engineered pheromone, meaning it doesn't contain actual human sweat.
The product is made using a special strain of microorganisms that produce the same bacteria that cause pheromone production in humans. The finished product is diluted with other ingredients, such as water and alcohol.
Pugliese keeps the total manufacturing process a secret because he has not yet patented Entice, which he started developing in the early 19908.
It is sold in limited areas in California and Florida.
Pugliese is an internationally recognized expert on skin physiology. Among his inventions in that field is a topical thigh cream sold under several names as a cellulite reducer.
In 1996, the Society of Cosmetic Chemists awarded Pugliese its highest honor - the Maison G. deNavarre Medal- for his contribution to cosmetic research.
Pugliese has published more than 60 papers and two well known books on skin physiology, "Advanced Professional Skin Care" and "Skin, Sex and Longevity." |
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©2006, 2007
Dr. Peter T. Pugliese
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